This is an indie rock Digipack, which is the same genre as
what I have chosen to do. The things that are displayed on here are very simple
which is very stereotypical of the genre, it has the bottom of an instrument
pictured in the front cover, which is something else which is very
stereotypical of this genre as they are more about the music than they are
about anything else. The colours are very dull but warm which is inviting for
people and the words ‘Oasis’, which is the name of the band, is written quite
small in the centre of the Digipack but it is written in white with a black
background as to make it stand out and catch the eye of people interested in
the music. Most Digipack’s try and attract the eye of anyone passing, however
in this case they are simply just trying to attract their niche audience, which
is why their cover can be seen as ‘boring’ and ‘plain’. The front cover
consists of the name of the band, what it is; Acoustic and the name of the
album, it also states that it is exclusive, which means more people are going
to buy it as they see it as it only being out for a certain amount of time so
they feel they have to get it. On the back, it conventionally has the listings
of songs that are on the album, this is so the audience firstly know what
they’re getting but also for when they’re listening they know which tracks are
what and so on.
The lettering of the band name is one that they always use
so it shows it is legitimate but also it becomes something that is recognisable
with the fans and is something that the will instantly associate it with, even
when they don’t first look and read it straight away. The lettering is however
white with a black background which makes it stand out a lot more. The word
‘acoustic’ is in bold, even if it is smaller because it is in bold you’d expect
it to stand out, but they have done it in such a way that is does not take away
from the band name as it is in a yellow which is a similar colour to the
background features they have. The band’s name is actually in a very small
font, which is quite unconventional of Digipack covers as you expect them to be
in your face so that more people see them in turn making more be sold. The font
of the writing is very simplistic, this is to compliment the genre of it being
indie, the fact they are all about the music rather than the image.
The image on the front cover is the bottom of a guitar
leaning against a wall, and the floor before it. The colours are very warm,
they use brown, yellows and creams, and this could be seen as them setting up
the mood of the album itself. The fact they use a guitar as their front cover
is quite unconventional as it usually has a picture of the band members or the
singer themselves, however it is something that compliments the band and the
genre, and again reiterates that simplicity and simpleness they have allowing
the audience to be able to be into the music rather than them. The lighting in
the picture is very bright as it allows the warm colours to be illuminated and
highlights the guitar, this tells us that this guitar is something special to
them and is something that has helped them to create this album. The fact that
we are only looking at the bottom third of the guitar is also very unconventional,
which in a way represents them. Their target audience are likely to like the
simplicity, but for people who do not tend to listen to this genre, will not
take any or much notice of it as it comes across as something that blends well
into the background.
This image is something that you would expect of this band,
they are not like Madonna, who try to re0brand themselves every time they put
out a new album, but the guitar is something that you do expect to see, this is
a prop you would associate with this band, however it was expected that their
faces would be on the front cover too, which is where this particular Digipack
differs.
This Digipack is definitely something that would be classed
as to represent this band and the genre, this is very stereotypical but in the
least negative way, it is something that younger adults aspire to be like and
enjoy listening to.
Their specific target audience are young adults, from around
18 to older people up to 40, these are mainly males, especially as the indie genre
is male dominated, as it considered that men are more likely to be into the
instruments. It is likely that people will buy this CD as the indie genre don’t
do that well in main stream charts, so a lot of indie fans do buy the music
rather than pop fans tend to illegally download, this comes with the kind of
message each genre sends out to the audience. The indie music is more pleasure
music but also is escapism.
No comments:
Post a Comment