These are two samples of the feedback I got from the people who I handed out questionnaires to.
From the research I thought it may have been slightly biased as I was only able to get a range of women to fill out the Questionnaire, but after analyzing what I had found, I found a large range of answers.
Out of the people who filled out my questionnaire, 70% were girls aged 13-17, 20% were women aged 18-30 and then other 10% were woman aged 30+.
The third question let me know how many times people go to the cinema, this is key because it lets me know when people view films but also the trailers that happen beforehand. It was apparent that the majority of the people went once a month, and the rest said that they didn't go very often.
The most common way in which this group of people view movie trailers was my next question, this is something I felt would also be important for future reference, this enables me to understand how different age groups and people view the movie trailers. Knowing this I would be able to distribute my film in as many ways as possible, ensuring the widening of my potential target audience through the advertisements through the various media platforms. 90%+ of people said that they viewed trailers online, most people circled more than one, so a staggering 80%+ people also said they viewed trailers on their TV. Just under half of the people said that they saw these in the cinema, 5 said billboards and 2 people said posters. This didn't surprise me as I was pretty certain that the majority would see these trailers mainly online or on their TV's.
The next question was about Genre. Around 75% of people circled Action/Thriller, this surprised me as I thought that it wasn't as popular as that, especially as the majority of the class were females, it didn't surprise me as much that the teachers chose Action/Thriller as I think that although these types of filmed are aimed at men, I think it's clear there is a thirst to create a story line that women will also enjoy. 15% said that Sci-fi was there favourite, this shocked me again as I didn't really expect the girls to be interested in this genre. The others got minimal people in their groups, this did surprise me in some ways as I expected horror to be more popular.
The last question was to simply get people thinking about this, it was apparent that the vast majority thought exactly the same things of what to expect such as weapons, fast cars, high tech systems, a chase and so on.
This information will help me at various stages throughout the rest of the time i have to create this piece.
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