Deconstruction of The Odd Life of
Timothy Green focusing on target audience
This shot contains a document on a clean tidy desk and you
see a pair of manicured hands touching it. The document it then shut firmly,
all this connotes seriousness and a sense of professionalism, letting the
audience know and understand that this is something serious. This is heightened
by the fact there isn’t any non-digetic sound, silence is used to promote that
seriousness. It also shows us that this is unlikely to be directed at a younger
audience as they wouldn’t understand what’s going on. Especially when the
dialogue comes into play and says “You couldn’t of tried harder” as the camera
titles up to show the couple at the receiving end of the table in a mid-shot
allowing us to see their estranged facial expressions, the fact it is a point
of view shot and they are looking directly at the camera/the audience it makes
us feel involved and helps evoke our emotions, making us feel slightly
uncomfortable. The lighting is also quite dark and gloomy with simply their
faces lit up so we are able to see their facial expressions, this all shows
they are going through a hard time and things aren’t looking good or hopeful.
Their clothes are also very dull and dreary making us feels as though they have
no hope left in them and that they’re going through a particularly rough patch.
This again revokes the idea that this is not a film for a child, but more aimed
towards couples, but particularity as the dialogue continues it seems it is
aimed at mostly women above the age of 25. This is something that some women
have to go through, so they can find a sense of hope from this movie, it also
appeals to women who have had children as it provides a sense of comfort.
Edit: The next shots are fast fades of shots to the house;
these shots show the family car, the family house and the nice surrounding in
which a family could be brought up.
This expresses to the audience the eagerness and
desperateness that this couple have to become parents, the faster paced shots
expressed the eagerness, but the fades help to add that softness taking away
that initial sharpness of quick cuts, the fact that the shots themselves show
vast fields, the big house and the car show that it’s a safe haven for them/a
family, but the fact the car is driving away from the camera adds a distinct
distance suggesting that there is no hope left and that they have built this
life to suit what they have always wanted, a child, and yet things aren’t
turning out as they have planned. This is something that would appeal to the
target audience of women ages 25 and above, because this is something that they
would be able to relate to, enabling them to feel comforted by this story and
helping them to see things differently.
Edit: From these shots it then goes into a black out shot
before there is a wide shot of them in their living room.
This shot shows the inside of the house, the main area of
the house, it is shown to be quite snug and homely; the colours are very warm
although they are dark, and they come across in a friendly way. You can see the
whole of both of the actors so you are able to analyse subconsciously their
body language in order to understand the situation. Through their body language
and dialogue you are able to see that they are having a discussion about what
happened at the doctors, one is still hopeful even after what the doctor said,
this is shown and enhanced through the open body language and desperation in
the tone of voice, compared to the closed off body positioning of woman who has
given up hope. This is again something that women aged 25+ will be able to
relate to when watching this.
Editing: The next shots show another range of shots that are
put together, beginning with them pouring a glass of wine and then writing on
pads of paper about what their child would be like, it goes from different
shots with black fades between; this is very conventional of a trailer and also
makes it looks very professional.
The film gets more and more hopeful, this is shown through
the distinct change in lighting, it becomes a lot lighter, they seem a lot
happier, non-diegetic music gets added, it then shows them laughing with their
child and so on, this is why it would appeal to woman 25+ plus, it gives them
hope that they can have that too, but it also gives to comfort for people who
have gone through this or know someone who has. Even though it is clear at the
beginning of the trailer that the intended target audience is for women aged
25+, it then changed slightly when the little boy comes in; it feels like it is
then more aimed at families as the fantasy element of the film plays into
effect and the storyline becomes more unrealistic as Disney films tend to do,
this is why it makes me think it is then not aimed at adults because they would
prefer a story that was more realistic, because the fact it is so unrealistic
diminishes the hope, however in some cases it could still work. I still think
it was intended to be aimed at woman aged 25+ as I think the overall storyline
could end up boring and hard to understand for a child.
The length of the trailer was 2 minutes and 7 seconds which
is something I will have to think about when creating my own trailer.
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