When are trailers shown?

Most trailers are produced around the same time as the film is in editing, this is an important factor, it is important that it is shown far enough in advance to create an eruption of excitement for the release of the film, but ensuring it is not released so far in advance that by the time the film comes out, the film has been forgotten about.

I am going to watch the trailers;

Beautiful Creatures

And discuss;

     ·         What the main talking points of the trailer is, what creates the ‘buzz’
     ·         Why they have chosen to have them released and the time of the year that they are?

For the trailer of Beautiful Creatures, I felt that the main talking points of the trailer, the ones that would create the most buzz are the printed screen shots below, the first one is of the witch girl in the classroom, where classmates are being nasty to her and she blows the windows with her powers, I felt that this is a buzz point simply because it’s the first intense action scene and we weren't expecting it, and also the simple fact that she is a witch, which is something we haven’t seen on the big screen for a long time so will cause a lot of excitement. The second screen shot is of the words “A Curse”, although this shows no people and is so simple I felt it was one of the main talking points as it explains partially the story and shows it is dark. The third shot is of her and a boy kissing within a beautiful blossomed piece of land, this is a main point as it is something that will intrigue the audience in to the story and what it is about. The last talking point I screen shot, was of her mother looking evil with black stuff surrounding her making us see she is evil but then also intriguing us further into the story. In the background to this, we have a non-digetic soundtrack, which is of Florence and the Machine, this will also help to bring in a wider audience, people who like her music may then be interested in this movie as it shows that maybe Florence herself likes this too.

This film was released in the cinema (UK) on Wednesday 13^th of February 2013, this is most likely to do with the fact that there is a half term during February which works perfectly as their target audience is children, so this ensures they will get the bums on seats they want. It was released on DVD four months later in mid June, this is when kids will be breaking up for school which means they are able to watch this during their spare time and is a likely buy from parents to keep their kids quiet for a few hours!

When a trailer is being shown has a massive impact on how well the film does, that's why it is planned cleverly, a lot of films will come out a few months before the Christmas period so the DVD will come out in time for you to buy it for a family/friend, but there are also films that come out in cinema around the Christmas time when everyone is on holiday. So when the trailers are shown are important as it shows when it will be ready for release.