Why is a Film Trailer Made?

Why is the film trailer made?

First of all, I am going to look at 3 different film trailers; 

·         Identity Theft

·         Oz the Great and Powerful
·         Robot and Frank

From looking at the titles first before viewing the clips, I wanted to see if I could guess the genre and content of the film/trailer from simply looking at the titles.

For Identity Theft I am guessing that it would be an action thriller film, something that would include some type of secret agent and a gang, it would be a film trailer that makes you tense but excited and make you want to see more. It would typically have such things as documents, computering systems/software and weapons shown within it, with some fighting.

When I then watched the trailer I realised I was completely wrong and it was actually a comedy.

For Oz the Great and the Powerful I gathered instantly that it was something that was to do with The Wizard of Oz due to the word Oz and that he is supposedly great and powerful. From this film you’d expect it to Disney with a lot of affects and be aimed at families as it would be a fantasy film.

From looking at the actual trailer, I understand that I was right when I thought it was a within the genre of fantasy and loosely based around the story of Oz, in fact it was the ‘other side’ of the story. It was a family film and it did use a lot of affects such as animation within it, which is typical of Disney family films.

Robot and Frank would most likely to be a sci-fi film that would be a high budget production.

I then watched it and realised it was a comedy about a man who gets a robot and then they become friends and plan a robbery.

The idea of a trailer is designed to raise the interest of a film that is soon to come out or is out at the time, this is so they are able to ensure their film gets the biggest audience they possibly can. Trailers are supposed to give you a taste of the film and what it is about but can also fit into more than one genre.